This guide helps you instantly identify weak points across your revenue engine — using proven conversion benchmarks and scenario-based fixes. Start with the benchmark table, then move through each diagnostic quadrant for fast, actionable insight.
| Offer Price | Click Thru Rate (Scroll → Click) | Opt-in Rate (Click → Lead) | Call Rate (Lead → Call Booked) | Show Rate (Booked → Showed) | Close Rate (Call → Client) | Retention Rate (6 → 12 mo+) | Ascension or Upsell (Client → New Offer) |
|---|---|---|---|---|---|---|---|
| Low ($2K-$5K) | 1.5% - 2.5% | 20% - 30% | 20% - 25% | 65% - 75% | 15 - 25% | 60% | 10% - 15% |
| Mid ($5K–$15K) | 1.2% - 2.0% | 18% - 25% | 15% - 20% | 70% - 80% | 25% - 35% | 75% | 15% - 25% |
| High ($15K–$50K) | 0.8 - 1.5% | 15% - 20% | 12% - 18% | 75% - 85% | 30 - 45% | 85% | 25 - 40% |
| Elite ($50K+) | 0.5-1.0% | 10% - 15% | 10% - 12% | 80% - 90% | 40 - 55% | 90% | 40 - 60% |
| Scenario | Translation | Fix This |
|---|---|---|
| Low Close / Low Retention | You can't sell, and those who buy don't stay. | 🔍 Revalidate offer-market fit. 📣 Fix messaging and positioning. 🤝 Tighten Sales → CS handoff. |
| Low Close / High Retention | You close few, but they love you. | 🎯 Broaden your ICP. 📈 Invest in top-of-funnel traffic. 🧲 Test higher-converting lead magnets. |
| High Close / Low Retention | You're great at selling, but they churn. | ⚠️ Stop overpromising. ✅ Rebuild onboarding. 🔒 Add qualification guardrails. |
| High Close / High Retention | You're in the zone — don't mess it up. | 📊 Forecast capacity. 📞 Staff CS ahead of growth. 🚀 Build upsell infrastructure. |
| Scenario | Translation | Fix This |
|---|---|---|
| Low Lead→Call / Low Close | Weak pipeline and weak close rate. | 🧲 Rebuild demand gen. 🎯 Refine your hook. ⚙️ Add lead scoring + routing. |
| Low Lead→Call / High Close | Few leads, but you're a sniper. | 📣 Expand reach. 💰 Diversify traffic. 🔁 Add automated retargeting. |
| High Lead→Call / Low Close | Your calendar's full, but deals don't land. | 🧠 Qualify harder. 🎤 Level up rep training. 📦 Repackage offer for clarity. |
| High Lead→Call / High Close | Elite funnel. Protect it. | ⏱ Preload onboarding. 🧮 Monitor CAC vs LTV. 🔁 Systematize referrals. |
| Scenario | Translation | Fix This |
|---|---|---|
| Low Click + Low Call Conversion | Nobody clicks, and nobody books. | 🧠 Rewrite offer headline. 🎯 Change targeting. 🌪 Split-test funnels (VSL vs Webinar). |
| Low Click + High Call Conversion | Few click, but those who do are hot. | 🔍 Scale ads that pull in the right ICP. 📣 Double down on warm retargeting. |
| High Click + Low Call Conversion | Great attention, but wrong crowd. | 🧰 Add better CTA. 🎭 Improve segmentation. 📞 Require app form before booking. |
| High Click + High Call Conversion | You're pulling in volume and quality. | ⏳ Scale ad spend. 📅 Prepare closer bandwidth. 🧪 A/B price/test upsells. |
| Scenario | Translation | Fix This |
|---|---|---|
| Low Retention / Low Ascension | You lose them, and they never buy more. | 🔁 Redesign onboarding journey. 🔬 Voice-of-Customer interviews. 📦 Add success milestones. |
| Low Retention / High Ascension | They buy more, but still churn. | 🧭 Segment high-LTV vs at-risk clients. 📈 Extend contracts, reduce volatility. |
| High Retention / Low Ascension | They stay, but you leave money on the table. | 💡 Launch premium offers. 🎁 Incentivize CS to upsell. 🤝 Create alumni or mastermind upsell. |
| High Retention / High Ascension | You're stacking LTV — keep going. | 📊 Monitor cashflow timing. 📣 Drive community referrals. 🔁 Keep innovating backend offers. |
This is your growth operating system. Pull this playbook monthly. Use your own metrics to spot patterns, pick your quadrant, and apply the fix. Predictable growth isn't about magic — it's about diagnosing the right lever and turning the wrench.